Markus Furchner Hansebakken

Owner / CEO

You have an idea for the next great thing? I help you form and visualize it, make a real product, build a brand, and of course market and sell it – all while helping you build a passionate and talented team around it.

For 19 years i worked in Design, Media and IT, with startup focus, integrating functionality and visual appeal to deliver elegant solutions and creating company’s brand and visual identity, consulting and training thousands of clients.

I’m a polymath and especially love working on impossibly hard projects in white hot environments that require critical thinking, leading and working with a talented team of people, consisting of number-crunchers, creatives, hackers, managers and sales people. Passionate about transferring / channeling knowledge. Fluent in German, English and Norwegian.

1984
1996
1998
2001
2004
2005
2006
2009
2013
2014
2015
1984

1984.

Oh, fun times. Played with MacPaint / SimpleText, later HyperCard, and made my teachers crazy with needle-printed homework from first grade before i could even write properly. It pays off to have grown up in an advertising agency.

In the early 90s focussing on more serious things like Desktop Publishing (QuarkXPress, RagTime, Aldus PageMaker).

Internet and light coding since HTML 2.0 (1995).

1996

First Company, Heidelberg

Offered classic advertising services and IT consulting in the Heidelberg, Germany area for local hotels, restaurants, and small business.

Internet presence was not yet an issue for most companies. I had a great network to local print shops and delivered high quality, individual print products with spot colors, handmade paper, watermarks, and special coatings – something that changed with the dawn of internet printing, but is currently experiencing a comeback.

1998

Tutoring and Teaching, Stuttgart

While studying Printing Technologies at HDM Stuttgart i took the role as DTP-Tutor, focussing on the upcoming InDesign 1.0, and at the side polished up PowerPoint-Presentations for the Management of Fraunhofer Institut.

Also worked for two semesters in catalog / book editing at Franckh-Kosmos Verlags-GmbH & Co. KG, Stuttgart, Germany who worked with QuarkXPress at that time.

Reworked the packaging layout for Settlers of Catan – you may have seen this “setting sun” layout before …

2001

Jahreszeiten Hotels AG, Hamburg

Started as Graphics Designer, but soon designed and developed all print and multimedia advertising materials for 5 partner hotels across Europe, including corporate design, panoramic photography, imagefilms and user interface design.

Started full-time-studying (B. A. in Media Management) in addition to my full-time job so i could offer aditional media services.

2004

Springer & Jacoby, Hamburg

While studying BA of Media Management at HTWM Mittweida i had to do an internship. I had the privilege to do that at the FFF department of Springer & Jacoby, one of the most praised advertising agencies in europe.

Soon after i started i got more opportunities and worked on projects like Coca-Cola, Veltins, manager-magazin, Bresso, Olympus, smart and Mercedes-Benz. This TV-Spot says: “Happy Easter, retrospectively” and was aired two weeks before pentecost, highlighting the fuel efficiency of a new line of Diesel motors.

2005

Hotel1 Unity Online GmbH

From my previous work decided to develop own advertising agency with two partners in Hamburg, Germany, with specialization in the Hotel and Restaurant business.

Over the span of two years worked with about 100 clients in relaunching their Corporate Identity, including work for Dorint Hotels & Resorts and Jahreszeiten Hotels AG. Full-Service including flyers, printing materials, concept / franchise development, Image movies and photography.

After 80+ hours work weeks for nearly two years i experienced a burnout, shifted down and reset to from now on only work with projects i can personally endorse. This is true to this day.

2006

Nussbaum Medien, St. Leon-Rot

Worked in the Marketing department on many different projects; strong emphasis on quality management and workflow/process optimisations. Transformed traditionally conservative publications into eye-catching copy, introducing colour in 30% of market (20 municipal gazettes).

Also: DTP-training of employees, developing a new graphics server architecture to streamline distribution of assets, digital documentation and archive work, and developing training manuals. Ensured strong delivery of product to VIP customers to achieve high levels of satisfaction and loyalty.

2009

Apple Inc., Frankfurt am Main

I grew up with Apple, so naturally i wanted to work with them someday. I got an opportunity when expanded its retail business to Germany and opened a flagship location in Frankfurt am Main.

I started small and quickly started to fill bigger roles, including the “Expert” position which is a lighthouse role in consulting and sales, training up to 150 colleagues and providing technical expertise for thousands of key customers. My specialty was in consulting / training business customers with a complete solution.

2013

Mavericks Guerrilla Consulting, Gjøvik / Oslo

August 2013 – today • Oslo, Norway

Moved to Norway for love to raise two daughters here, build a house, and planting trees.

Founded Mavericks Guerrilla Consulting to further focus on my passion helping people to get their ideas out. Please refer to the “Services” tab to see the range of services provided.

2014

Nordland Publishing, Maura, Norway

August 2014 – today • Maura, Norway

Joined Nordland Publishing as Head of Strategy & Development, and rebranded the Corporate Design / Social Media Strategy in May 2015.
http://nordlandpublishing.com

A lot of fun little projects before that, check out – for example – our YouTube-Channel or the interactive magazines (PDF, 10 MB) we produced.

2015

Norbucha AS, Oslo, Norway

July 2015 – today

Started a Kombucha Brewing business as a hobby – Kombucha is a fermented tea lemonade with fresh berries and herbs. Our surveys show it is regarded the best tasting Kombucha in Scandinavia.

I also build the electric delivery trikes to have an independent distribution channel (electric transport solutions are a hobby).
http://www.norbucha.no